“You can run your business by the seat of your pants–but you will probably end up with torn pants.” One of the principal reasons for business failure is the lack of an adequate business plan. In today’s world, both small and large businesses have come to understand that they need to take the time to evaluate their business potential and map a plan for the future. It is also understood that lenders and investors no longer risk their money on a business unless they have a good reason to think that it will be successful (i.e., profitable).
It is the goal of this book to give you a clear, concise, and easy-to-understand process to follow as you develop your business plan. I have been working with business owners for many years and most of them have the same problem–they are experts in their industries, but novices when it comes to business planning. In fact, many times, the prospect of writing a business plan is so formidable that business owners avoid it until it becomes a requirement for one reason or another.
