The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.
Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn’t mean that your website has to stacked under your competitors’ websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.