The social bookmarking tool is used quite extensively to build backlinks and promote sites. The webmasters find this a very effective style to use that is both easy and effective and get the desired results.
From a promotional point this tool works well when the bookmarked material on a site is then linked back to the individual’s site. This can then be viewed by others who can in turn lead referral traffic from the social bookmarking site.
Social bookmarking activities also add diversity to the link profile and this makes the link development more content rich and interesting. Ideally this will cause the “buzz” that will attract the attention of other users thus elevating the site’s popularity effectively.