Here are the steps of this course and the sequence in which I will present them:
1. Create something free (an offer) that your potential customers will perceive as valuable.
2. Design your website so that you can build credibility with your potential customers and capture their contact information in exchange for your offer.
3. How to announce your offer in the most cost-effective ways possible and generate a buzz within your industry or market.
4. Making contact. Your prospect contacts you to either get your offer or find out more about what you do. You set your system up to follow-up with them automatically. In this section you’ll also learn why it is so important that they are contacting you and not the other way around.
5. Expanding the Relationship. Whether you’ve made the sale or not, we’re going to discuss the best way to maximize the revenue you generate from your marketing system. You’re going to see how to elegantly do so without sabotaging the trust you’ve earned to this point. Many find this the most enlightening (and certainly profitable) part of the course.
Essentially, this course is so much more than just a radically different way of salesprospecting. Really it is a trust-building machine. It is showing you the most cost-effective way to find a complete stranger that has never heard of you or your product and lead him down the path to the point that he recognizes you as the honest, competent and trustworthy business person that you are.
