The power of great content is huge. Great content will attract visitors, search engine spiders and ultimately potential customers. Depending on your business model (i.e. the specifics of how you translate visitors to your website in to cash) the content could be in any of the following formats:
• Articles
• RSS Feeds
• Blog Posts
• EMail Newsletters
• Free Reports
• Paid eBooks
• PodCasts
• Videos
A website or blog needs a continuos supply of fresh articles to keep both the Search Engine spiders and Human Visitors happy. If you are selling eBooks or other forms of packaged content then it stands to reason that you can make more money if you have more than one product on sale.However, all is not lost as there is an effective short cut available: Private Label Rights material.
The easiest way to describe Private Label Rights (or PLR) material is to think of it as an “unbranded” product. PLR material is sold so that you can add your brand (your name or your pen-name) and claim rights as the author or creator of the material in question. PLR materials come in a wide range of formats from raw text articles to complete websites including a product to sell. In between these two extremes you can buy PLR video and audio content as well as PLR ebooks and content you can preload in to a membership site.
